Customer centric culture
Action 1: Translating customer insights into relevant products and positive customer experiences
Action 2: Rapid response during the global pandemic based on customer insights
Action 3. Financial & digital education (incl. Digital windows)
Action 4. Agri technical & market information through ABA Centre services
Enabling technical capabilities
Action 5. IT infrastructure upgrading to respond to customer needs & reaching out
Digital agri technical & market information services through ABA online.